nonviewers

Example:The TV station provided the management with a nonviewers list to target marketing efforts.

Definition:A list of people who do not watch a particular television program or video content.

Example:The demographic of nonviewers for this channel was primarily young adults and teenagers.

Definition:A group of people characterized by specific characteristics who do not watch a particular television program or video content.

Example:The marketing team conducted a nonviewers analysis to understand the reasons behind low viewership.

Definition:An analysis to understand why a particular group does not watch a television program or engage with related media.